Social media sites and applications have exploded on the world wide web over the years. Less than a decade ago, social media was something that was very new. People still did not treat it as a surefire hit. Nevertheless, as time went on, there were social media sites that really won the hearts of people all over the world. Facebook, Twitter, and Instagram belong to this elite category.
Sadly, a number of social media sites – with much effort exerted into its creation – did not click all that much with netizens. These social media sites fizzled out one by one as time progressed.
In this list, find out the top 10 social media sites that miserably failed – and why it probably failed.
MySpace was born at a time when social media sites were still at their infancy. MySpace became something like a better version of another social media site – Friendster. With the launch of Facebook, MySpace tried to create a niche by featuring established and up and coming recording artists, their music, and other audiovisual material in its artist pages. Unfortunately, the more innovative and hippier Facebook can also do this – and so much more. Drowning in the competition, MySpace folded up after several years of reliability and relative fame.
This is perhaps the ancestor of all social media sites. It came out pretty big with its concept of different profiles of users connecting with friends – both real and online. Together with friendster, comment threads, pictures, and like icons were also birthed. It was quite revolutionary. The problem with its continued survival was that it failed to improve as fast as its competitors. Soon, the site found itself trailing behind almost all social media sites – especially Facebook. It did not take long before the site was finally shut down after virtually losing its market.
Together with social media, news aggregator sites also made a lot of buzz on the world wide web. Not too long ago, Digg was THE leading news aggregator on the web. Users loved its interactive character and visits to its site became frequent. Web traffic was heavy. Sooner than later, newer sites like Twitter made it easier for people to share news with one another. After a few more years, the platform that Digg created was already at the losing end. Today, it is largely forgotten and irrelevant.
Blogging and music merged together in the once-hip site – Xanga. Popular recording artists used it. WordPress and Blogspot were virtually unheard of at that time. Xanga led the blogging world! However, the glory days of this site soon ended when a much hippier MySpace featured more creative artist pages, with the recording artists themselves promoting their pages on MySpace. In just a matter of a few years, Xanga was forgotten. People emigrated to other social media sites.
Orkut was the contemporary of Friendster, MySpace, Hi5, and the like – all of these were at the limelight before Facebook eclipsed them all. Orkut was well-loved especially in South America. However, users from Europe and the United States found the site painfully slow. It also lacked options for more interaction – no likes and emoticons of any sort. In just a short span of time, Orkut seemed dull, monolithic, and old-fashioned. It vanished from social media consciousness after a few more years of continued decline.
It was like a David fighting a Goliath when it launched – it was an application that aimed to rival Facebook. Their only difference is that Facebook is a website while Diaspora was an app. And that spelled disaster for the latter! It failed miserably. Users are too lazy to install apps when Facebook is just right there and easily accessible.
This was the MySpace of older people – those baby boomers over the age of 50. The verdict? They were simply not interested. A big fail.
Started in 2003, this website was primarily concerned with news sharing – another site for information explosion. The problem was that it was too restrictive and the design was flawed – some buttons simply did not work. Verdict? After several years, the website was completely forgotten and deemed insignificant.
Google+ was web giant Google’s answer to Facebook. It was actually a marvelous concept – and Google backing it up almost ensured its roaring success. The puzzling thing was that did not happen. Though Google+ can boast of over 300 million users, it is deemed as an underwhelming success and much of its potential today remains unused.
1. iTunes Ping!
This was one of the late Steve Jobs’ failed experiments. Twitter meets Facebook meets iTunes – not! Users found it too restrictive and it can only preview 30 seconds of music when Youtube and Facebook can stream songs longer. Judgment? Most users took a pass.